Peta Rivero y Hornos is a film director, publicist and screenwriter. In 2000 he began his audiovisual career and became one of the local references. He made more than one hundred advertising shorts and audiovisual content pieces. He frequently participates as a jury for advertising contests. He directed music-videos for artists such as Wos, Acru, Dakilah, Toto Ferro, Neo Pistea and La Bomba de Tiempo; as well as the fiction short film Who Are You?, which won awards at independent film festivals.